Ordering the Right Content

Digital marketing may be the only option for a business wishing to draw in customers. And, sometimes, these consumers rely on an entertaining, pop culture influenced character to convince them to buy products and services. A company that sells Halloween and theatrical costumes, for example, might benefit from a horror host-type mascot pushing its wares. Putting someone in a costume and using his/her picture on a social media profile won't be enough. The character has to come alive online. The creative professionals at a digital marketing service could be perfect for this task.

Digital Marketing and the Spooky Host

While a costume shop may make strong sales in October, the company has to sell throughout the year to remain solvent. Appealing to customers interested in Halloween outfits requires also catering to their love of horror movies. A digital marketing company's creative team could come up with a mascot that connects with audiences. The mascot could be fleshed out into a persona that comes alive in the following ways.

Creating a First-Person Creature Blog: Blogging about costumes, Halloween, horror movies, or anything related to the business is a good plan. Dull, "factoid" blogging won't always strike a nerve with readers. Blogging that gets personality across through a horror-inspired fictitious character may capture regular readers.

Hosting the Product Descriptions: Straightforward information is critical when presenting product descriptions on a website or social media page. Customers want to read the stats and features associated with the item they intend to purchase. Dry descriptions, like dull blogging, don't inspire buyers. Why not allow the horror host to intro and outro the descriptions in the vein of Tales from the Crypt's Cryptkeeper?

Moderating a Facebook Group: Digital media experts could run a Facebook group connected to the business. The group could dedicate itself to the history of Halloween costumes of a similar theme. Of course, the moderator of the group could be the strange horror mascot. The character could make the group more engaging and influence participation. An active group might become fertile ground for future customers.

Without a comprehensive online marketing presence, one that includes social media, blogging, video marketing, and more, a company cannot capture anyone from the segment of the consumer public that only responds to online marketing. Generic appeals might not be enough to deliver results, though. Tapping into the old horror movie host strategy and doing so under the creative hand of a digital marketing expert might deliver desirable results. For more information, reach out to a digital marketing agency service.