Affiliate Marketing Through Social Media Accounts
Affiliate marketing isn't just for blogs or websites anymore. Increasingly, online influencers have started to complete their affiliate marketing solely through social media accounts. Social media accounts make it easy to reach directly to core audience demographics. Here are a few tips for getting the most out of your affiliate marketing.
Don't Pay for Accounts or Users
One way influencers used to jump start their accounts is by either paying for an account that already had followers or by paying for users. Both have some tremendous downsides. When paying for an account, you're getting very broad marketing demographics. These aren't necessarily demographics that have an interest in the products that you're marketing. When paying for followers, most of the followers are fake.
What's so bad about paying for additional activity? Many platforms have become savvy to this and rank you based on engagement rather than just followers. If you have 10,000 followers and only a handful are engaging, you'll get pushed to the bottom of the feed. If you have 100 followers and all of them are engaging, you'll get boosted. Real users are always best.
Remain Focused on a Niche
There are tons of affiliate marketers on social media. The way to make a name for yourself is to remain focused on a specific marketing niche. Identify your core demographics and work towards product that are going to interest them. Pay attention to the products that they respond most positively to and try to move in that direction. Over time, you can use engagement analytics to really drill down to what affiliate marketing products are most successful.
Use Your Analytics
An affiliate tracking platform is absolutely critical for consolidating your data and analyzing your success. You'll need to see which links are being clicked or ignored and which platforms are making up the bulk of your engagement. Becoming an affiliate marketer or a social media influencer can be a full-time job and often has to be treated as such. Your analytics and data will tell you which initiatives are successful and which you need to pull back on.
Becoming a social media influencer can be exciting, but it does require some work. Having the right tools can help. Referral marketing platforms give you everything you need to keep your accounts active and engaged, while also letting you know which affiliate marketing services and strategies are working best with your core audience demographics.